HVAC Business Coaching
On-Site Business Coaching for the HVAC Business Owner
Greg works with HVAC business owners all over the US. His ideal client is one that falls in the $500,000 to $8,000,000 sales range. He moves them to new heights using the experiences only a 25 year HVAC business veteran could call upon. Greg makes recommendations based on what he has done at his own personal laboratory called McAfee Heating and Air. If he hasn't done it, he won't tell you to do it. He is current on trends and realistic with advice and expectations. If you are a HVAC business owner looking to grow, value an honest assessment, and are prepared to act, then Greg's experience and consulting process will be the best thing you'll ever do for your business.
"Leadership isn't a popularity contest. It's taking charge, doing what is right, and attracting high caliber followers."---Greg McAfee
Specific Areas Greg McAfee Can Help You With
The culture of a business - the combination of values and beliefs- is often overlooked as an opportunity for growing your business. Culture is critical when developing the brand, marketing, and advertising. Greg will help you examine the heart of your company and formulate a plan for cultural transformation. He'll show you how to get everyone on the same page, working toward the same goal, while having fun in the process.
Greg has literally over 100 areas he analyzes to make sure you are doing things as fast as you can. (Things only a HVAC business veteran would know to look for.) To share with you how important Greg feels efficiencies are, know that he has a full time person on his staff that does nothing but analyze and study data. Greg can often be heard saying "We can't track what we don't measure". He can show you how to do this, no matter how big or small your operation is.
Countless business owners consult Greg on his marketing and branding ideas. He has made presentations to businesses all over the US. Greg knows what to do, and what not to do, to make the phone ring with qualified clients.
Marketing and Sales are different; too bad most entrepreneurs think they are the same thing. What is your closing ratio? Do you have a selling system? What are your sales goals? Greg's selling efforts drive McAfee Heating and Air. Greg sells himself on a daily basis. It's better to learn from one who "is doing" it, than from one who "was doing" it. Relevant experience makes the difference.
A typical on-site, 2-day consultation with Greg McAfee includes:
- 15 hours of discovery and fact finding, enabling Greg to understand your business completely.
- A cultural audit that will show you where you have strengths to leverage and weaknesses to fix.
- A complete assessment of your sales and marketing process.
- A plan to brand your business.
- The development of detailed action plans for your HVAC business that will lay out exactly what you need to do to be successful.
To learn more about how Greg McAfee can help grow your business through professional consulting, request a 10-minute phone consultation.