Branding Tip #13 May 2011

Why Branding Consistency Matters
Driving through town this week, I noticed a competitor working on 2 installations, side-by-side, on the same street. Two thoughts crossed my mind: 'nice setup'... followed by 'most people won't recognize the greatness of this setup'. Why not? The company's trucks didn't match in color, lettering, or logos.

Match It Up!
Everything you do should accurately reflect your brand, from stationery and uniforms to signs and trucks. Look like a professional organization and boost recognition by ensuring that your brand consistently matches who you are.

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Greg McAfee
Greg McAfee
HVAC Business Consultant