Branding Tip #14 June 2011

Sponsor an Event
Integrity is a very important part of our culture at McAfee Heating and Air Conditioning Co., Inc. So, for the past 8 years, we have been privileged to sponsor the Better Business Bureau Student of Integrity Awards. Here's how it works: a local high school nominates a student that represents Integrity in all that they do. This year, over 65 students were nominated and the judges picked the top 5. Our sponsorship investment was $9000, however it gave each of the 5 students $1000 scholarship and I was given the opportunity to introduce the students and myself to over 750 people at the Better Business Bureau event.

I would imagine your local Better Business Bureau has a similar program; but if not, check with your Chamber of Commerce or other organizations that might have a program that fits your company's interests.

Sponsoring an event can be very rewarding on a personal level, and your company benefits from the publicity it brings.

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Greg McAfee
Greg McAfee
HVAC Business Consultant