Branding Tip #16 July 2011

Give 'Em Something to Talk About!
Give your target audience something to talk about by creating "buzz" that gets attention. You'll help your business grow by "word of mouth"... the best way to ensure prosperity.

How do you create "buzz" about your business?

  • offer free, second opinions
  • make after hours service calls at the same rate as days
  • offer flat rates for weekends
  • support and sponsor children's events
  • guarantee on time service

From WOW! to Buzz
You and your team can come up with more ideas that will set you apart from your competition and give people something to talk about. What will "WOW!" your current and potential customers?

At McAfee, when we go above and beyond serving a customer, the only word we need to hear is "WOW!"... and we know that we're creating buzz. Customers love to tell others about their good experiences. The more people you WOW!, the more they talk, the more buzz is created. Make buzz a part of your business starting today!

Get even more HVAC branding and marketing resources on Greg's website.

Greg McAfee
Greg McAfee
HVAC Business Consultant