Branding Tip #18 September 2011

Silent Knock
Maximize your marketing coverage by enlisting your installers and technicians in the effort! Invest in a targeted, well designed door hanger and ensure that every company vehicle has a supply that your team members can hang on the front door of 4 or 5 homes surrounding their work location. This can add up to hundreds of marketing contacts each month.

Everyone in your organization sells, so make this practice a part of every service call or installation checklist or process. It will maximize your fuel dollars, productivity and exposure... at a very low cost.

Get even more HVAC branding and marketing resources on Greg's website.

Sincerely,
Greg McAfee
Greg McAfee
HVAC Business Consultant