Branding Tip #20 November 2011

Brand Yourself
Contractors in our industry typically spend a lot of time and money helping promote the name brand of the products they carry. The brand you carry is probably in all of your ads, on all of your trucks, and possibly on your business cards. For the first twelve years in business, we branded another company's name so well, that our customers thought we WERE that company. Nine years ago, we decided to private label.

Private labeling of equipment is not for everyone, but branding a service business in a local area should be important for all! Market your company name, good reputation and uniqueness. Create the brand of YOU! Tom Peters, in a 1997 ground breaking article for Fast Company introduced and explained the concept. Invest some time in reading it; it's still good, after all these years. If you want to learn more about the private labeling of equipment, contact me.

Get even more HVAC branding and marketing resources on Greg's website.

Sincerely,
Greg McAfee
Greg McAfee
HVAC Business Consultant