Branding Tip #21 December 2011

Mobile Apps Part 2
It is important to keep up with trends and get ready for the next new thing. A few months ago, we developed a mobile application (app) for McAfee Heating and Air Conditioning. Adding mobile to your marketing strategy is cost effective for most HVAC businesses, regardless of size, and it can place you ahead of your competition.

Mobile devices are personal devices, and provide a personal connection with customers. When you're using mobile marketing, your customers can download your app and carry you around with them. In today's world, people want to reach you quickly and easily. A customer (or potential customer) may prefer to text you with a request that YOU call THEM. We must adapt, or be left in the "old way of doing business".

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Greg McAfee
Greg McAfee
HVAC Business Consultant