Branding Tip #24 March 2012

Whose Brochures are These?
Whose Brochures are These   Your Comfort Advisor arrives at a sales call; the customer has already had two estimates. Your competitor's brochures are lying on the table. The problem is they look identical to yours. Ouch!

Five reasons to personalize brochures:

1.  Leaves a lasting impression with customer
2.  Separates you from the competition
3.  They should be buying you --- not the product
4.  Creates better image
5.  Exclusitivity

If you keep doing the same thing, why expect different results?

Greg McAfee
Greg McAfee
HVAC Business Consultant