Branding Tip #25 April 2012

Travis McAfeeBatter up!
First DeskGlancing over this 1991 photo of my first business desk, complete with the old floppy disc hard drive computer, you will notice a few pictures of the McAfee Heating and Air Conditioning Co., little league baseball teams. Not only do we enjoy helping kids, this type of branding has prompted many families to call our company for service.

Since this photo, we’ve sponsored hundreds of boys and girls teams of all different ages. Today, many of those kids have grown up to become consumers themselves. Guess who they're calling for service?

Sincerely,
Greg McAfee
Greg McAfee
HVAC Business Consultant