Branding Tip #26 May 2012

How to Avoid the Commodity Death Spiral

Be Unique

Is your company unique or are you just a commodity?

Cheaper Sign Commodities are bought and sold on the basis of price alone – that's a very dangerous place for your company to be. Whether you're selling service, parts, or equipment, you can avoid ending up as a commodity. Proper branding emphasizing the uniqueness of your company will portray value to those you serve.

No matter what part of the country your business is in, the majority of consumers nationally still prefer value over price.

Quit trying to be like everyone else!

Sincerely,
Greg McAfee
Greg McAfee
HVAC Business Consultant