Branding Tip #27 June 2012

Trust A Successful Brand = Trust Your brand must equate to trust; if it doesn’t, it will be weak and useless.

Three keys to building trust:
  • Tell the truth.
  • Do what you say will you do; when you say you will do it.
  • Stand behind your company, your service, your people and your product.
Carry On!

Sincerely,
Greg McAfee
Greg McAfee
HVAC Business Consultant