Branding Tip #28 July 2012

Sounds The Sound of Consistency Whether you perform in your own commercials or not, having the same sound will allow your customers to recognize you. In my book, "It’s Your Dream", I mention that your brand strength should be measured in years and decades, not days and months. That consistency is vital to the success of your brand.

When your commercial is aired, whether radio or TV, your customer should be able to recognize it’s your company without seeing it.

Carry On!

Sincerely,
Greg McAfee
Greg McAfee
HVAC Business Consultant