Branding Tip #32 November 2012

What is the name of your company? Greg McAfee If your last name is Scam, will you call yourself "Scam Heating and Air"? I would hope not, but many name their companies after themselves even if their names are not user friendly. Naming a company should be like naming a child, try to pick a good one the first time.

I’m not saying change the name of your business, however, if it’s either too hard to remember, spell, or pronounce, you may want to consider changing. A restaurant owner in Texas changed "Bankersmith Grill" to "Bikinis Bar and Grill", hoping the girls in bikinis would attract more business. While that may work for a bar, it is not advisable to try in the HVAC, Plumbing or Electrical trade.

Our company name should be well-known and memorable. If it’s not, it should still be thought of as a trusted company.

Carry On!

Greg McAfee
Greg McAfee
HVAC Business Consultant