Branding Tip #40 December 2013

McAfee Career Day- We Are Hiring!

Greg McAfee
We grew tired of placing ads on Craigslist or in the newspapers with little to no results. So we tried something new and called it “Career Day”. For those of you in my programs, you know I speak often about being innovative and different.

We purchased some radio spots on stations that technicians and installers prefer to listen to and we spread the word via social media platforms. The results were phenomenal; we had over fifty applicants show up.

This not only helped us find qualified candidates, it helped us put our name out in the community once again with another very positive message.

Carry On!

Greg McAfee
Greg McAfee
HVAC Business Consultant