E-News - Be Real

Be Real

It's a lot easier to just be yourself than trying to be what you "think" others want you to be. I know some people in businesses that spend a lot of time and energy trying to be someone or something other than themselves. They sway with the wind of popularity or political correctness. Being real is not regarded by our culture as having the same importance as being right, or being able to justify our actions. We all have the potential to be authentic, but most people are caught up in the drive for acceptance and approval... to the extent they no longer feel genuine.

I've learned that I'm not going please and make everyone happy and I'm okay with that. This means that I will probably not say or do what everyone wants; including potential or current customers, employees, and vendors.

Here's an example of my lack of fake:

A local TV reporter interviewed me about a legislative bill that was on the ballot in my state. Being real, I told them that I thought it was a terrible bill for small business, that it would not create jobs, but rather eliminate some. That caused a few customers to call and let us know that they would never use my company again. However, many called to let us know we were the only HVAC Company they would use from now on. Now, did I do it to lose or gain business? No, I did it because I'm real and I was just being honest.

For those that have a challenge being real, some great advice comes from Jack (the CEO's CEO) Welch's 3rd rule of leadership: "Be candid with everyone."

When people learn to set their masks aside and reveal a little of who they really are, they create opportunities for personal and business growth, gain more confidence, and build relationships, which might not otherwise exist. Therein lies the power of being you. Be real.

Greg McAfee
Greg McAfee
HVAC Business Consultant