E-News - National Donut Day
National Donut Day
Here's a little history for you: According to Wikipedia, National Donut Day started on June 7, 1938, when a young military doctor by the name of Morgan Pett was sent to a military base. On his way there, Dr. Pett stopped at a bakery and picked up eight dozen donuts. At the base, he gave one of those tasty pastries to every wounded soldier he treated. One man he helped was Lieutenant General Samuel Geary. He greatly appreciated the good doctor's help with his leg but also the sweet treat - so much so that the jovial and grateful lieutenant general initiated a fundraiser that would provide donuts to the injured and needy. Dr. Pett and Lieutenant General Geary's effort later joined with the Salvation Army on the battlefields of France during World War I, where workers served coffee and donuts, bringing a little cheer to the soldiers in the trenches, who were living on very limited rations. However, donuts were not the main reason Salvation Army workers were in the fighting zones of France. Those men and women were there primarily to give spiritual aid and comfort to the American soldier and his allies.
On June 6, we celebrate National Donut Day, but many munch on their free donuts without even realizing that the tradition started to honor those who paid a great price. Many bakeries and national chains donate millions of free donuts on this day in remembrance of this special service to the troops.
As for my story...
On June 5, my daughter asked if she could have a donut for breakfast the next morning, on National Donut Day. I asked how she knew it was National Donut Day, and she said she heard it on the radio. On the morning of June 6, I drove to a national donut chain, waited in line for about five minutes, and asked for two glazed donuts and an orange juice. The girl at the counter just looked at me and, in a sharp tone quipped, "We have no glazed donuts." Baffled, I asked how that could possibly be. "Well, it is National Donut Day!" she sharply snapped. I couldn’t resist retorting, "In that case, it sounds like someone didn’t prepare very well." I walked out and drove twenty minutes to the next donut shop, part of the same chain. After a five-minute wait, I was greeted with a cheery, “Good morning and happy Donut Day!” I said, "Good morning. Do you guys happen to have any glazed donuts left?" She laughed and said, "Of course! It's National Donut Day!"
Truly, how we say things is just as important as what we are saying. The first worker sounded like someone switched her sugar for baking soda, while the second was sweet as a jelly donut!
How do we come across to customers? Are we saying, "We can’t get you in because it’s the first hot/cold week," or, "Of course we can get you in! It's the first hot/cold week!"
HVAC Business Consultant