E-News - Nine ways to show appreciation to customers

On my way to a standing Wednesday dinner with my son at Buffalo Wild Wings, I drove by an independent, privately owned mens' clothing store. I noticed several signs on the windows that said, "Going out of Business Sale, Up to 75% Off". A good sale always gets my attention!

After dinner, I stopped at this clothing store. When I walked in, I wasn't greeted with a smile, but I did get a rather unpleasant and hasty "Can I help you?" from the store's owner.

"I'm just checking out your sale," I replied.

"Well," he said, "you've got 9 minutes!"

I'm typically fast on my feet when it comes to a good comeback, but I was in shock! I just looked at him, glanced at a few items that were not truthfully marked down, and walked out. As I sat in my truck observing yet another small business bite the dust, I reflected on why the store's customers were not appreciated. I don't want to make the same mistake, and hope you don't either.

Nine ways to show appreciation to customers:

9. Smile on the phone
- they will sense your cheerfulness

8. Treat them the way you want to be treated
- the golden rule applies to businesses

7. Have a live person answering the phone
- nobody wants the hassle of an automated phone maze

6. Give them a courtesy call when on the way
- people live busy lives and like to know when you'll be there

5. Have uniformed technicians and installers
- set the stage for professionalism, recognition, and trust

4. Offer flat rate pricing
- take guessing and worrying out of the equation

3. Provide your technician and installers with business cards or ID tags
- they may seem outdated, but are still the #1 way of giving and receiving personal data

2. Drug Test every new hire and randomly test the team
- provide a safe working environment for your staff and give your customer peace of mind

1. Greet them with a smile and give them all the time they need
- let them know you are glad they are there and that you enjoy your time with them

Greg McAfee
Greg McAfee
HVAC Business Consultant