Increasing Your Company’s Reach Into the Community

In late September, I represented my HVAC company, McAfee Heating and Air Conditioning Inc., in a radiothon for support of the Dayton Ronald McDonald House.

It was a long day, but I had a blast working with the local radio station dj’s and guests. Best of all, I got to give back to the community; we surpassed our goal of $30,000…by $7,000. Next year…look out!

There was some publicity for my company, as well, in the form of “thank yous”¬†and a few announcements. Do I expect to get any new customers from this initiative? That’s not why I did it…but additional name recognition never hurts.

What community charitable event can you reach into and make a difference?